According to Page, the following factors are the most important considerations for every wrap company producing a quote:
- Type and size of vehicle
- Complexity of design
- Colour of vinyl
- Brand of vinyl
- External wrap only, or all-inclusive
- Extras (e.g. Chrome delete)
“Clients who are looking for a wrap and are serious about getting a wrap done do not mind being asked all these questions, and the results are always spectacular,” he said.
However, there is vinyl out there that does not fall into the premium range and this is where things get complicated, said Page.
There can be significant deviations between even two different products from the same company, he added.
As an example, he used the Avery brand.
“Matte Black from Avery’s 800 series versus Matte Black from Avery’s Supreme film is vastly different in cost and one cannot offer the same guarantees or warranties.”
He said while it’s difficult to spot the difference once the vehicles are wrapped, time will slowly reveal which was the better choice.
Page likened the vast range of available materials to buying a car.
Every vehicle brand has its various models ranging from entry-level to luxury, and within these families you will find even more derivations – such as engine options and specification grades.
“So as a basis, we explain to our clients that our wraps start from R16,000 excluding VAT, and work their way up depending on the colour and brand of vinyl.”
Page provided the following estimations for what consumers can expect to pay when wrapping their vehicles:
- Hatchback/sedan in standard colour (no chrome) – R16,000 – R22,000 (excl. VAT)
- Double cab bakkie in standard colour (no chrome) – R18,000 – R24,000 (excl. VAT)
- SUV in standard colour (no chrome) – R22,000 – R26,000 (excl. VAT)
Full-colour digital prints fall into the same price spectrum as above, he said, while full chrome wraps with “true conformable chrome” range from R35,000 to R65,000 (excl. VAT).